Morrow Cut
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Edit study · FAQ

Answers to questions

A common customer question becomes a vertical video with a direct answer and a clear on-screen frame.

Edit study · not client work
A vertical phone recording a professional giving a short answer

The question

How can an answer spoken naturally to camera become a video that makes sense immediately?

The direction

The question appears first as concise on-screen text and the answer begins without a long introduction. The edit keeps examples that clarify the point and removes repeated phrasing.

Key decisions

  1. 01The question is visible before the answer starts.
  2. 02Each clip keeps one answer, even when the raw footage covers several topics.
  3. 03Captions are split into short phrases that can be read quickly.

Possible scope

  • 9:16 FAQ edit
  • Question title
  • Captions
  • Channel-length version

Where it fits

Service businesses that regularly answer the same questions before a customer buys or gets in touch.